Marketing Website & Technical Infrastructure Setup
Personal Project | https://www.changingtidespsychiatry.com/
Challenge
Changing Tides Psychiatry was a local clinic with minimal technical infrastructure. The business operated primarily through printed pamphlets for advertising and lacked a marketing website for online presence, proper domain and hosting for the website, and a digital intake or contact workflow to receive new patients. The absence of a public-facing website limited the business’s discovery and scalability. The clinic needed a modern marketing website along with foundational technical systems to support long-term growth.
Process
I began by meeting with the clinic owner to understand their services, target audience, and long-term goals. Using their existing printed pamphlet as a reference, I translated their offerings into a structured digital experience and defined the site architecture.
After evaluating multiple website platforms based on maintainability, cost, ownership transfer, and scalability, I selected Squarespace as the most appropriate solution for a small business without in-house technical support. I purchased the domain, configured hosting, built the website, and implemented a contact workflow to support online appointment inquiries. I also integrated the website with their Google Business and ensured the site was properly indexed for search engines to improve visibility.
In addition to the website, I established a centralized email system and defined a more structured onboarding process for staff, helping modernize the clinic’s overall technical infrastructure.
Result
The final deliverable was a modern, fully managed marketing website that provides the clinic with a professional digital presence and a scalable channel for patient inquiries. Since launching in January 2026, the site has generated new customer leads and replaced the print-only outreach. The owner can now independently update content, monitor traffic, and manage inquiries with minimal technical overhead.
Through this project, I strengthened my ability to translate business needs into sustainable technical solutions. I gained hands-on experience with domain purchasing, hosting configuration, SEO fundamentals, and more importantly, platform evaluation to know which technology stack would better suit a small business based on their long-term goals.